Quoted from Kompas.com since the first complete export (Completely built up / CBU) abroad starting in 1987, now PT Toyota Motor Manufacturing Indonesia (TMMIN) has managed to achieve more than 1 million units. This achievement was also appreciated by the President of the Republic of Indonesia, Mr. Joko Widodo, who took part in the celebration at the Tanjung Priok Car Terminal. This performance has come a long way, Toyota through its first export through the third generation Kijang (or Kijang Super). The export quota is small, only 50 units per month.
At that time, there was only one export destination country, namely the neighboring country, namely Brunei Darussalam. Then in 2004, Toyota gained good momentum, especially since the Innovative Multi-Purpose Vehicle (IMV) project was underway. TMMIN was chosen to be the production base for the Kijang Innova, providing a great opportunity for expansion into the global market, in addition to meeting the domestic market. Since then, Toyota Indonesia’s export volume has shot up to 7,000 units per year. Along with the growing capabilities of the Indonesian automotive industry, Toyota’s activities are growing in volume and destination countries.
In 2013, Innova, Fortuner, Avanza, Rush were exported to more than 70 countries in Asia, the Pacific, Africa, Latin America and the Middle East. This is the Toyota brand, the largest contributor to export volume, with a percentage of more than 80% of total exports of complete vehicle production in Indonesia. Then in 2017, the total export volume of Toyota brand CBU recorded the highest record, in the history of export activities in Indonesia, namely 199,000 units per year.
This has opened up new optimism, that 200,000 units of the nation’s children’s products can be sent to foreign countries per year. Several awards were later won by Toyota Indonesia, such as the Primaniyarta in the category of exporters performing eight times, namely in 2008, 2010, 2011, and consecutively from 2013 to 2017. Primaniyarta is an award from the Ministry of Trade of the Republic of Indonesia aimed at encouraging an increase in the company’s export activities companies in Indonesia.
Providing Mobility According to Community Needs
Since 50 years Indonesian people use Toyota products. Many changes have been experienced over time. As in ancient times, vehicles were only needed for long or short distance mobility. However, the current needs of people’s mobility are growing more complex. Many Indonesian people need support services that are easier, safer, more comfortable and digital based. Therefore Toyota provides new innovations. Toyota always innovates by presenting new features on every vehicle, of course these innovations are tailored to people’s needs. One of them is Toyota presenting the Toyota BZ4X as an electric car with an attractive interior.
